Jang Dong-gun Becomes Nintendo Model
Actor Jang Dong-gun became the model for Nintendo’s promotion campaign in South Korea.
Jang, the hero of movies ``Friend’’ and ``Tae Guk Gi,’’ will be featured in game advertisements for Nintendo DS mini console from January.
``We picked him because he is a representative of people who don’t look like a game fan at all,’’ Nintendo said in a release, hoping to improve the public image of the video game culture. (Korea Times)
Nintendo release DS Lite, an upgraded version of Nintendo DS, as well as two localized games _ ``Brain Training’’ and ``English Training’’ _ in Korea on Jan. 18 with Jang Dong Gun as the model.
There's 3 version of cute CFs for each English learning and Brain training. Check on http://www.nintendo.co.kr
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It's really interesting, feel like get one for myself :)
Just for info. Nanako Matsushima was Nintendo DS model in Japan now. So with Utada Hikaru. Apparently she's a tetris expert!^^ There's a clip where she challenge 30 (plus 2) people to play tetris. Amazingly she won 26 and lose 4 times. With plus 2 expert people, she won 1 and lose 1. The show was around August 2006.
Nintendo Takes Aim at Korea
Japanese video game maker Nintendo is set to attack the Korean market. After setting up a Seoul office last year, Nintendo, one of the world’s top three game makers, has just released its latest portable game machine here. The Nintendo DS Lite, a top seller in Japan with some 8 million units sold so far, hit stores Thursday for W150,000 (US$1=W937).
Nintendo Korea has hired movie star Jang Dong-gun to promote its products to local gamers. The company’s chief Koda Mineo said that they aim to attract people who don't usually play video games “We plan to target even those age groups who typically show little interest in video games,” he said.
Later in the year, the company will introduce its highly-anticipated Wii game console. The next-generation machine has already rocked the Japanese market, selling a million units in just one month after its December release, more than twice the number of Sony’s new PlayStation3.
http://english.chosun.com/w21data/html/news/200701/200701190034.html
another news: http://times.hankooki.com/lpage/200701/kt2007010918195853460.htm
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