The news said: 「アディダス・オリジナルス」でキャンペーン、12日から堂本剛氏を起用
Starting from February 12th, Tsuyoshi will be icon/image character for adidas Originals [BE originals]. Isn't it great??
He was chosen for his unique fashion style, that can convey the brand message 「Celebrate Originality」. Is it only for the sneakers?
Another news here.
http://ameblo.jp/adidasoriginals
http://adidas-originals2010.jp/pc/
"adidas Originals invites today’s lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of adidas and the global reach of the Trefoil."
...adidas Originals inspires and enables consumers with stories of authenticity, creativity and individuality from the special part of the world in which the Trefoil lives. (source)
I guess they choose the right person for the campaign xD
I saw Tsuyoshi showed his love for adidas since 2003? and made me wonder how come he wasn't officially appointed as adidas spoke person. Let's say 7 years since then, finally, it's just about the time?
Can't wait to see the whole press release.. Can't wait to see Tsuyoshi original design for adidas.. Can't wait to have my own adidas? not the sneakers for sure though, as long as it's trefoil^^'
*edited*
Read adidas Press Release
and there'll be a CM *yay*
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