Translated by Just Jang Dong Gun as posted at http://www.justjdg.blogspot.com/
Top star, Jang Dong Gun, gave visual strength to uprooting domestic violence using his clear-cut features.
That is, so-called ‘a walking picture’ has actually posed for pictures to take the initiative in the eradication of domestic violence.
In this picture, which is to be decorating a page of a fashion magazine ‘Vogue’, Jang Dong Gun is wearing a T-shirt designed by Seo Sang Young to show the purpose of the campaign: a world without violence. An illustration printed on this shirt symbolizes a happy child at a peaceful home. The T-shirt will be sold at the stores of a clothing brand, Giordano, and the earnings will be donated to NGOs such as Taehwa’s Shelter for women.
Such public service was possible thanks to Giordano and The Body Shop’s initial plan for the campaign and inviting their model, Jang Dong Gun, to accompany them. But of course, Jang Dong Gun’s wholehearted sympathy to join the campaign was what expedited the process.
Source: http://www.segye.com
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Translated by Just Jang Dong Gun as posted at http://www.justjdg.blogspot.com/
Giordano and The Body Shop's SVITH Campaign
Natural cosmetic The Body Shop collaborates with casual clothing brand Giordano on ‘Stop Violence in the Home (SVITH)’ campaign from July 2nd to August 19th.
Jang Dong-gun as the exclusive model of Giordano participates in campaign's PR.
Source: Prime Business Journal and http://www.giordano.co.kr
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